Altius Sports

who we are

The ASP GM program centralizes NIL as a standalone vertical within athletics departments. The program’s approach to facilitating deals is customized for each school’s preferred approach and maintains alignment with applicable rules. ASP GM team members work full-time in-house with partner schools to prioritize athlete NIL maximization + collaborate with institutional partners and university supporters to identify brand prospects and enhance existing multimedia rights partnerships.

Who We Are

GM Program

  • Brittney Whiteside

    VP, Collegiate Partnerships

    As Vice President, Collegiate Partnerships, Brittney oversees the on-campus GM program while also developing and delivering innovative opportunities for continued engagement with Altius school partners. Additionally, she focuses on programs serving the needs of the broad and diverse scope of athletics programs navigating the collegiate landscape.

    Brittney comes to Altius after serving as Deputy Athletics Director/SWA at the University of Virginia where she was a member of the department’s executive leadership team overseeing external operations, strategic advancement, Title IX, gender equity, and served as sport administrator for four of the Cavaliers’ programs. Prior to UVA, she served as Senior Associate Athletics Director/SWA at Appalachian State University, Director of External Engagement at the University of Missouri, and Special Assistant to the Athletics Director at her alma mater Wright State University. She was a Division I women’s basketball student-athlete that went on to play professionally in Germany. Brittney also currently serves on the Wright State University Board of Trustees. 

  • Greg Harrell

    Cincinnati Bearcats - General Manager

    As NIL General Manager at Cincinnati, Greg oversees overall NIL strategy, ongoing engagement, and NIL support for all university stakeholders. Additionally, he will lead identification, facilitation, and implementation of athlete-centered NIL deals along with marketing, personal branding, and content creation strategies to support those opportunities.
    Greg comes to Altius after serving as director, partner success in the Office of Innovation at the University of Cincinnati. In that role, he managed incoming partnership opportunities and developing relationships with local business and technology leaders. Prior to that, Harrell contributed nearly six years as senior director of ticket sales and service with FC Cincinnati of Major League Soccer. A member of the UC Sport Administration Advisory Board, Harrell also served in group ticket sales, revenue generation, and job development positions at the University of Cincinnati.
  • Katie Darby

    LSU Tigers - NIL Athlete Marketing Manager

    As NIL Athlete Marketing Manager for Altius Sports Partners, Katie is responsible for the management and the execution of NIL opportunities at Louisiana State University.  

    She is a former student intern for LSU Sports Properties where she worked closely with both the Sales and Client Services teams. In this role, Katie applied her skills to the sales cycle to assist in developing corporate partnerships for LSU Athletics. She also spent time working as a Guest Services Representative for LSU Athletics and a Partner Services Intern and Promotions Crew Member for the Frisco RoughRiders.


  • Brad Bauer

    Northwestern Wildcats - General Manager

    As NIL General Manager at Northwestern, Brad oversees overall NIL strategy, education, and development of NIL opportunities for Wildcat athletes. Brad comes to Altius after serving as manager of business development at Northwestern Sports Properties, the multimedia rights holder for the university’s athletics department. In that role, he connected brands with Wildcat Athletics and established integrated marketing programs to maximize opportunities for students, alumni, and supporters.

    Prior to his arrival at Northwestern, he was manager of corporate partnerships for the Windy City Bulls, the NBA G League team of the Chicago Bulls, where he engineered partnership programs for local businesses while collaborating with the Bulls to create assets for NBA partners. He also served in sales positions with the Chicago Fire of MLS and the Milwaukee Bucks.