Terése Whitehead joins Altius Sports Partners from the NFL Players Association (NFLPA), where she served as Vice President of Consumer Products and Strategy. With more than 20 years of experience in sports and entertainment, she has a proven track record in licensing, marketing strategy, branding, and athlete relations. During her eight-year tenure with the NFLPA, she orchestrated substantial global licensing revenue growth for the organization’s for-profit arm, managing a portfolio that generated more than $2.75 billion in sales, and fostering collaborations with businesses leveraging the marketing influence of NFL players. Terése was also instrumental in developing customized programs for the benefit of players and partners, extending the NFLPA’s global footprint.
Prior to her tenure at the NFLPA, Terése served as senior vice president of marketing and brand development at Tandem Sports + Entertainment, where she led strategic marketing efforts for numerous NBA, WNBA, and MLB players including Hall of Famers Grant Hill, Ray Allen, Tim Duncan, and Tamika Catchings as well as current Texas Rangers Executive VP and GM, Chris Young. She also has a background in team marketing, having worked in advertising, branding and promotions for the Atlanta Hawks and Atlanta Thrashers. Terése earned her bachelor’s degree from Michigan and is a frequent speaker at sports business conferences and guest lecturer in sports business classes.