VP, Brands
Brent joined Altius Sports Partners after a nine-year tenure at Wasserman, where he led sponsorship strategy and consulting for prominent clients including PepsiCo, AT&T, Dunkin’, and CarMax. During this time, he also served as a college sports and NIL expert across the agency.
Prior to Wasserman, Brent worked across the agency and multimedia rights holder landscape. At Momentum, he played a key role in negotiating the largest aggregate school athletics partnership deal in history (at the time) with IMG College on behalf of UPS.
Over his 23-year career, Brent has negotiated and activated partnerships with major organizations such as the NCAA, College Football Playoff, ACC, Big Ten, Pac-12, SEC, and Learfield. He has also collaborated closely with the professional sports world, working with leagues, teams, and talent across the NBA, WNBA, NHL, NWSL, and MLB.