Georgia Bulldogs – Executive Director of Athlete Commercial Strategy
As Executive Director for Athlete Commercial Strategy at The University of Georgia, Kim leads the development and execution of a comprehensive commercial strategy for Bulldog athletes, including all initiatives related to athlete revenue opportunities.
Kim joined Altius Sports Partners in 2022 to launch the ASP Brands division, and most recently served as Senior Vice President where she scaled the division into a leading business unit connecting athletes and brands across the college sports landscape.
Prior to Altius, Kim served as Director of Athlete Relations at Hall of Fame Resort and Entertainment, the for-profit venture of the Pro Football Hall of Fame, where she negotiated and integrated NFL athletes into new media opportunities. She previously spent over a decade in athlete and talent representation, including five years as Vice President of Media & Marketing at Element Sports Group and six years as Vice President of Broadcasters at CSE. With deep expertise in athlete branding, she has negotiated sponsorship and endorsement opportunities across local, regional, and national markets.
An Atlanta native, Kim is a graduate of The University of Georgia.