Altius means “higher.” Through consulting, strategic planning, compliance support, and education, we provide all stakeholders – athletics departments, coaches, college athletes, and brands – with the resources they need to thrive in this new age of college athletics.
We’ve built the best-in-class team of cross-disciplinary leaders to reach higher levels of education, higher access to opportunities, and higher standards of excellence.
What we do
We provide comprehensive + customized solutions to help all stakeholders navigate changes and succeed amidst a new environment.
Nil education + complianceProblem
Evolving and uncertain regulatory framework creates new, complex, and potentially hidden NCAA and legal compliance risks for coaches, administrators, donors, athletes, and brands.Solution
Best-in-class NIL education from top experts in all related areas including higher education, college athletics, branding, administration, compliance and NIL commercialization.
NIL and broader changes to collegiate athletics have impacts that span beyond the athletic department to external stakeholders who are looking for ways to engage in the space.Solution
Strategic engagement opportunities for corporate partners, local businesses, and other external stakeholders, from educational workshops to targeted outreach to group licensing initiatives.
New legislation around NIL and other athlete rights requires institutions to craft and implement institutional policies and procedures on their campuses.Solution
Policy development guidance adjusted for the current environment to ensure your institution maximizes opportunities, remains compliant, and maintains a competitive recruiting advantage.
College athletes are looking to take advantage of the new NIL landscape and additional wide-ranging changes to collegiate athletics, but coaches need to understand and effectively communicate the role that the institutions can and cannot play.Solution
Best-in-class NIL education with in-person + digital tools, 24/7 deal guidance.
Extensive rules changes, including new NIL policies, may shift booster and donor money from supporting school fundraising goals to supporting individual college athletes.Solution
Provide donors an opportunity to fund a state-of-the-art program specifically tailored toward increasing college athlete and university engagement.
College athletes will be approached by marketing representatives, agents & potentially other third parties for commercial representation without oversight or guidance to help navigate the good from the bad.Solution
Experienced outsourced guidance through an extended network of nationally-known sports business executives, vetting all third parties entering space for athletes at a specific school & providing guidance to college athletes.
As college athlete economic rights and benefits expand, schools are faced with new challenges as they navigate unfamiliar compliance and regulatory issues.Solution
Provide all stakeholders the resources necessary to navigate issues that might arise with a change in employment status of college athletes, including worker's compensation, collective bargaining, athlete salaries, employment benefits, and other employment-related issues.
The name, image, and likeness (NIL) rule changes that took effect on July 1, 2021, represented only the start of the regulatory overhaul that is reshaping the collegiate athletics landscape. The NCAA is proposing dramatic changes to its constitution, and expansions to college athlete economic rights and benefits are imminent. In addition to college athletes’ newfound ability to profit from their NIL, these changes are drastically redefining collegiate athletics. All stakeholders will need to adjust to this new normal and be prepared to face the additional shifts that may surface.
Name, image, and likeness (NIL) are three elements that make up your “right of publicity,” consisting of your name, your image, and your likeness (nicknames, photographs, other identifiable traits). NIL activities include autograph signings, personal appearances, social media endorsements, and promotion of businesses, products, and services. As of July 1, 2021, the NCAA adopted an interim set of guidelines to suspend previous NIL restrictions for all current and incoming college athletes in all sports. College athletes are now permitted to profit from their NIL within the guidelines established by their Institution, their state, and the NCAA. 29 states have passed laws setting standards for college athletes to commercialize their NIL (many of which are currently in effect), others have draft bills before their legislatures, and the federal government is working on national legislation.
ASP leadership consists of CEO Casey Schwab, founding partners David Carter and John Entz, Educational Consultant Gabe Feldman, and nationally-recognized, industry-leading advisors Oliver Luck, Jessica Mendoza, Kenneth Shropshire, Jené Elzie, Malcolm Turner, Michael O’Hara Lynch, and Renie Anderson.
The ASP team brings together experts in sports business, sports law, college sports administration, education, marketing, branding, coaching, NCAA compliance and NIL. Collectively, our team has worked with dozens of sports organizations, including the NFLPA, NFL, NCAA, FOX Sports, ESPN, NBA, XFL, MLS, Olympic and Paralympic Games, Wasserman, and universities across the country.
Through consulting, strategic planning, compliance support and education, we support all stakeholders – athletic departments, coaches and college athletes – with the resources they need to thrive in this new age of college athletics.
Any organization that interacts with college athletes must adapt to the new era of college athletics. ASP serves those impacted by these drastic changes, including, but not limited to colleges and universities and their key stakeholders as they navigate the changing collegiate landscape and related NCAA legislation. These stakeholders include athletic department staff and coaches, compliance directors, school officials, college athletes, and external parties such as sponsors, boosters, and brands.
ASP provides advisory and educational services on wide-ranging topics for the new era of college athletics. This may include education for athletic department staff, coaches, and college athletes; guidance on group licensing, evolving economic and employment rights, and legislation; and long-term strategy related to development and revenue generation, corporate partner relationships, and marketing and creative. These services are delivered in a phased approach for the needs of college and universities as this new landscape develops.
The phases include: (1) engagement and preparation through critical analyses of school-specific threats and opportunities as well as educational plans for coaches and staff; (2) building a comprehensive educational program for college athletes that will help them navigate the rapidly evolving landscape; and (3) ongoing oversight of the programs through the use of technology to educate and guide college athletes, as well as continued strategic guidance at the institutional level.
ASP works with institutions to offer education programs for college athletes around a variety of topics, including NIL and related opportunities, branding, financial literacy, risks associated with marketing reps and agents, and more. ASP serves as a resource for athletic department staffs and athletes in navigating the complexities of the evolving collegiate sports space.
The regulatory and structural overhaul facing the NCAA marks the most significant transformation of the world of college sports as we know it. Every collegiate athletic department needs to be prepared to deal with the realities of this new era and the unknown changes it may entail.
NIL is now a reality for everyone involved in collegiate athletics in the form of NCAA guidelines and a state-by-state patchwork of laws, but this is just the beginning. The NCAA’s constitutional revision is imminent and expanding college athlete rights is a primary concern. ASP is here to prepare you for this new era in collegiate athletics and ensure that you and your staff are well-versed on what it means for your school, athletes, and external partners.
Our program and curriculum are unique to each client. We provide comprehensive and customized services to educate your school and stakeholders in the new era of college athletics. We can work with you to determine your needs and an appropriate price specific to the services we will provide.