Altius Sports

Who We Are

Our team of partners + advisors unites industry leaders from across the sports world who bring an unparalleled level of insight and expertise to the evolving collegiate landscape.

Who We Are

Chairman + Partners

  • Oliver Luck


    As Altius Sports Partners Chairman, Oliver provides leadership experience spanning collegiate and professional athletics.

    His roles have included Commissioner of the XFL, Executive Vice President for Regulatory Affairs and Strategic Partnerships of the NCAA, and Athletic Director of West Virginia University. Additionally, Oliver has been in leadership roles with the Houston Dynamo of Major League Soccer and the National Football League and was Chief Executive Officer of the Harris County-Houston Sports Authority, where he oversaw the financing, construction and management of professional sports and entertainment infrastructure in Houston, including Minute Maid Park, Reliant Stadium and Toyota Center.

  • Casey Schwab

    CEO + Founding Partner

    As CEO and Founding Partner of Altius Sports Partners, Casey is the founding member, responsible for the oversight of the company.

    Prior to founding Altius Sports Partners, Casey was the vice president of business & legal affairs at the NFL Players Association, helping lead the NIL program for all NFL players. He began his career in sports media at NFL Media and FOX Sports and has taught at both USC and Howard law schools.

  • John Entz

    Founding Partner + Media Expert

    As a Founding Partner of Altius Sports Partners, John brings media and brand expertise to the company.

    John is a well-respected media consultant who most recently served as the President of Production at Fox Sports. A 14-time Emmy winner, as Executive Producer he oversaw all Studio and Event Production for the Fox Sports Media Group (FSMG). Earlier in his career he was a Senior Vice President at MLB Network and prior to that a Producer at ESPN. Entz was honored as one of Sports Business Journal’s “40 Under 40” in 2010.

  • Gabe Feldman

    Educational Consultant + Sports Law Expert

    As an Altius Sports Partners Educational Consultant, Gabe provides legal and NCAA compliance expertise to the company.

    Gabe is also the Sher Garner Professor of Sports Law and Paul and Abram B. Barron Professor of Law at Tulane Law School, the Director of the Tulane Sports Law Program, Associate Provost for NCAA Compliance and Co-Director of the Tulane Center for Sport. Professor Feldman is one of the leading voices in the country in sports law and has been at the forefront of NIL issues in college athletics.

  • David Carter

    Former Partner + Founder

    As a Former Partner and Founder of Altius Sports Partners, David brought sports business and marketing expertise to the company.

    In addition to this role, David is the founder of the Sports Business Group which has consulted for corporations, sports organizations, sports and entertainment venues, law firms, municipalities, and individual athletes. He is also an associate professor of sports business at the USC Marshall School of Business, having served on the faculty since 1994.


  • Jessica Mendoza

    Advisor + Olympic Gold Medalist + MLB Analyst on ESPN

    As an Altius Sports Partners Advisor, Jessica brings the unique and valuable perspective of a world-class athlete.

    An Olympic Gold and Silver Medalist, Jessica joined ESPN in 2007 and in 2015, became the first woman to serve as an analyst for nationally-televised MLB games. Prior to her work with ESPN, Mendoza was a field reporter for Yahoo! Sports at the 2010 Winter Olympic Games. Mendoza was a four-time first team All-American while playing outfield at Stanford University where she led the team to their first ever Women’s College World Series appearance.

  • Kenneth Shropshire

    Advisor + Sports Business, Law + Society Expert

    As an Altius Sports Partners Advisor, Kenneth provides thought leadership developed through decades of work as one of the sports business industry’s preeminent voices.

    Professor Shropshire is CEO of the Global Sport Institute and the adidas Distinguished Professor of Global Sport at Arizona State University. He recently closed out a thirty-year career as an endowed full professor at the Wharton School of the University of Pennsylvania, where he was also Director of the Wharton Sports Business Initiative, Professor of Africana Studies, and Academic Director of Wharton’s sports-focused executive education programs. He now holds the title of Wharton Professor Emeritus.

  • Renie Anderson

    Advisor + Partnership and Revenue Generation Expert

    As an Altius Sports Partners Advisor, Renie brings a wealth of experience in partnerships and revenue generation for sports organizations.

    Renie currently serves as the Chief Revenue Officer and Executive Vice President, Partnerships at the NFL. Prior to joining the NFL in 2006, she spent nine seasons at the Arena Football League. Renie has garnered numerous accolades throughout her career. She is a Hall of Fame honoree of the Sports Business Journal’s Forty Under 40 award; an Ad Age 40 Under 40 winner; a 2016 WISE Woman of the Year; a Sports Business Journal “Game Changer”; and was named one of “The Most Powerful Women in Sports” by Adweek two years in a row.

  • Malcolm Turner

    Advisor + Sports Growth Strategy Expert

    As an Altius Sports Partners Advisor, Malcolm brings a wealth of sports business expertise and experience to the company.

    His skills include maximizing and creating new business opportunities; building effective and efficient corporate partner relationships; accelerating revenue/operating income growth; fundraising; conceptualizing value-generating solutions; and enhancing cultures and building high performing teams. Malcolm has used these skills in prior roles as Vice Chancellor & Athletics Director, Vanderbilt University and NBA G League President as well as in leadership roles with Wasserman and OnSport.

  • Jene Elzie

    Advisor + Global Sports Marketing Expert

    As an Altius Sports Partners Advisor, Jené provides over two decades of experience as a global sports and entertainment executive.

    Jené currently serves as Chief Growth Officer for Athletes First Partners, where she develops and implements growth strategies across international and other non-traditional revenue streams for the agency. Jené has also held executive positions with the NBA, NBC Universal, Comcast, and Fox Sports. In her variety of roles, she has overseen marketing and sales efforts in Europe, Africa, Asia, Latin America, and the Middle East.

    She is currently a member of the Board of Governors for Stanford University’s Alumni Associates, where she was also an All-American gymnast.

  • Michael Lynch

    Advisor + Partnership and Revenue Generation Expert

    As an Altius Sports Partners Advisor, Michael brings strategic marketing expertise in helping brands, sports, and entertainment rights holders build their respective brands and businesses.

    Michael is a Partner in 3 Emerald Marketing, a sports, music & entertainment marketing consulting practice. He also led Visa’s global sponsorship marketing/management business to the pinnacle of the industry, including managing and marketing the Olympic and Paralympic Games, FIFA World Cup, NFL, MLS, and numerous other sports organizations, teams, and athlete endorsements. Michael was tabbed as one of the “100 Most Powerful People in Sports” by The Sporting News.