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ALTIUS SPORTS PARTNERS IN THE NEWS
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Butler Athletics Enhances NIL Program with ASP Academy Partnership
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Mike Parrish Appointed NIL General Manager for Western Michigan University Athletics
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Nicholas Clark Appointed as Coastal Carolina Athletics’ First In-House NIL General Manager
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Lindsey Jones Appointed as Stanford Athletics’ First In-House NIL General Manager
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NFLPA Executive Whitehead Appointed In-House Altius NIL Executive GM for Michigan Athletics
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OneTeam, Altius Sports team up for multiyear deal
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FedEx announces NIL program for University of Memphis student-athletes
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Why is Michigan hiring a GM for NIL? ‘Everyone’s feeling like they’re behind’
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WMU Athletics Enlists Altius Sports Partners to Enhance NIL Infrastructure
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Archives
Memphis Athletics – Memphis Athletics and ASP Announce Mark C. Greer Jr. as NIL General Manager and Camie Cole as Athlete Marketing Manager
Wisconsin Athletics – Wisconsin Athletics Strengthens NIL Operations
Michigan Athletics – University of Michigan Athletics Bolsters NIL Operations with Learfield and Altius Sports Partners
CCU Athletics – Coastal Carolina University Fortifies NIL Operations in New Partnership with Altius Sports, Appoints In-House NIL General Manager
Stanford Athletics – Stanford Athletics Reinforces NIL Program with In-House NIL General Manager
On3 – Altius Sports Partners provides schools with direction amid seismic industry change
Iowa Athletics – Brickman Joins UI Athletics as Altius Sports GM for NIL/Strategy, Operations
Arizona Athletics – Arizona Welcomes Altius Sports for In-House Leadership in NIL Operations
Altius Sports Partners – Altius Sports Partners Acquired by underdog & company, backed by NewSpring Holdings
Delaware Athletics – Delaware Teams Up with ASP Academy to Strengthen NIL Program
Shake Shack – Shake Shack, Altius team up for new NIL campaign
Loyola Marymount University Athletics – LMU Athletics Department Adds Altius Sports NIL GM Position
Iowa Athletics – University of Iowa Athletics Brings Altius Sports Personnel In-House to Lead NIL Operations
Wisconsin Athletics – Wisconsin Athletics welcomes Sadoff as NIL Athlete Marketing Manager
Cincinnati Athletics – Bearcats Boost NIL, Altius Partnership with Addition to Athlete Services Department
Memphis Athletics – University of Memphis Athletics and Altius Sports Join Forces for In-House Athlete Services Department
Oklahoma University Athletics – OU Athletics Launches First-of-Its-Kind Athlete Services Division
Rutgers Athletics – Athletics Tabs Reed Zak To Lead NIL
Georgia Athletics – Georgia Athletics Expands NIL Support, Names Former Bulldog Reggie Carter as Athlete Marketing Manager . . .
Illinois Athletics – Illinois Athletics Partners with Altius Sports to Strengthen NIL Program
Loyola Marymount University Athletics – LMU Athletics and Altius Sports Team Up for In-House Athlete NIL Management
Wisconsin Athletics – Wisconsin Athletics Strengthens Support for NIL Operations
Sports Business Journal – Altius Sports Partners expanding services and support to connect athletes directly with brands
Altius Sports Partners – Coaches+ Media™ and Altius Announce New Partnership to Create & Develop Premium Content
Arizona State Athletics – Arizona State Athletics Welcomes Rachael Bacchus as On-campus GM for Altius and NIL Programming
NBC Sports – NBC Sports teams with Altius to broaden NIL reach
Nebraska Athletics – Nebraska Names New NIL Director, Extends Contract with Altius Sports Partners
Rutgers Athletics – Rutgers Athletics Brings Altius Sports Personnel In-House to Manage Athlete-Driven NIL Operations
Georgia Athletics – Georgia Athletics Creates In-House NIL Department, Expands Partnership with Altius
On3 – How Altius assisted Powerade in entering NIL space
Marquette Athletics – Marquette Names First On-Campus NIL General Manager
USC Athletics – Former Trojan Track & Field Star Lyndsey Lopes Named Altius Sports’ On-Campus NIL GM at USC
Altius Sports Partners – Altius Sports and Women Leaders in College Sports Extend & Elevate Partnership
Altius Sports Partners – Altius Sports Partners Appoints Expert Legal & Business Strategist Rob Hostetter as General Counsel
Altius Sports Partners – Altius Sports Teams with NFL & NFLPA to Educate College Football Players on Transitioning to Professional Careers
Arizona State Athletics – Sun Devil Athletics Adding In-house Altius Sports Personnel to Manage Athlete NIL Operations
Altius Sports Partners – Altius Sports Partners Appoints Stanford Deputy AD Tommy Gray as Chief Strategy Officer
USC Law Magazine – Casey Schwab discusses his path to a successful career in USC Law Magazine
Marquette Athletics – Marquette Adding In-House ASP Personnel to Manage Athlete-Driven NIL Operations
Altius Sports Partners – Altius Sports Partners Hires Kim DeCarolis and Kelly Navarro
USC Athletics – USC Athletics Brings Altius Sports Personnel In-House to Manage Athlete-Driven NIL Operations
Sports Business Journal – Altius Sports Partners Launches NIL Educational Program
Ole Miss Athletics – Ole Miss Athletics Launches Partnership with Altius Sports Partners
Cincinnati Athletics – Greg Harrell Named GM of Altius Sports’ On-Campus NIL Department at Cincinnati Athletics
Northwestern Athletics – Brad Bauer Named GM of On-Campus NIL Department
ESPN – Players, schools, boosters adjusting to new NIL reality – and opportunity
Arizona State Athletics – Arizona State Athletics Teams with Altius Sports to Develop Comprehensive NIL Program
Boardroom – Inside Altius Sports’ GM Program for Navigating NIL
Cincinnati Athletics – Cincinnati Athletics Partners with Altius, Continues to Embrace NIL through IMPACT
Sports Business Journal – The next moves in NIL: Altius grows its advisory firm by creating on-campus program
Kansas Athletics – KU Athletics Teams with Altius Sports to Enhance NIL Program
Auburn Athletics – Auburn Athletics partners with Altius Sports to impact NIL program
The Athletic – What USC’s new NIL deal means for the Trojans’ future in college football’s new world
Georgetown Athletics – Georgetown Athletics Partners with Altius Sports to Bolster NIL Program
Marquette Athletics – Marquette Athletics Taps Altius Sports To Expand NIL program
Miami Athletics – Miami Athletics Teams with Altius Sports to Enhance NIL Program
Sportico – With NIL Money Comes an Inescapable Fact: Taxes Are Owed
Sports Business Journal – Luck joins Altius Sports Partners full time as chair
Nebraska Athletics – Nebraska Partners with Altius Sports to Bolster NIL Program
Wisconsin Athletics – Wisconsin partners with Altius Sports to strengthen growing NIL program
On3 – In new NIL partnership with Altius, Penn State takes another step
Penn State Athletics – Athletics Partners with Altius to Bolster Comprehensive NIL Program
MarketScale – How College Athletic Departments Should be Educating their Athletes on NIL
Clemson Athletics – Clemson Tabs Altius to Further Develop NIL Education Program
Sportico – Schools’ Purchase of NIL May Grow Revenues, Split College Sports
Oklahoma Athletics – OU Taps Altius to Build Best-In-Class NIL Program
Villanova Athletics – Villanova Athletics Partners with Altius in Multiyear Deal to Advance NIL Strategy
Mississippi State Athletics – MSU Partners With Altius Sports To Enhance NIL Education Program
On3 – Student-athletes as school employees could lead to interesting negotiations
Virginia Athletics – Virginia Athletics Partners with Altius Sports for Comprehensive NIL Program
Oklahoma State Athletics – Oklahoma State University Athletics Selects Altius Sports to Enhance NIL Program
Front Office Sports – The Company Educating College Sports’ Biggest Programs on NIL
Sports Business Journal – College discourse: Athletes as employees
Sportico – Employment rights expected to shake up college sports landscape in 2022
Sports Business Journal – SBJ Unpacks: Leaders confident in future of college sports
Sports Business Journal – A new breed of agency
Northwestern Athletics – Altius Sports Partners, NU Link for Comprehensive NIL Program
Sportico – College NIL Firms Challenged by Speed of Free-Market Reform Push
Sportico – The Brandr Group Brings Altius on Board as College Group Licensing Grows
Georgia Athletics – Georgia Athletics Launches LeGAcy, A Comprehensive Name, Image and Likeness Program
Purdue Athletics – Purdue Athletics to Develop Comprehensive NIL Program with Altius Sports Partners
Sports Business Journal – NIL deals show schools thinking long term
Atlanta Business Chronicle – Here’s how much UGA is paying its NIL advisory firm
Sports Illustrated – The first thing to understand about NIL is that nobody fully understands NIL
CBS News – It’s the “wild, Wild West” for companies hoping to monetize college athletes
Sports Business Journal – Stakeholders give their take on start to NIL
Sports Business Journal – OneTeam Partners signs Altius, INFLCR
Hook’em.com – A matter of trust: Cottage industry springs to life for NIL issues, but whom does it serve?
247Sports – Lady Vol Reporters’ Notebook
The Business Journals – Altius Sports Partners COO on consulting universities through NIL
Seattle Times – The name, image and likeness era is here for college athletes; UW athletics says it’s ready
WBIR Channel 10 – Athletes can make money under new NCAA “Name, Image and Likeness” interim policy
NFL.com – Follow the money: Will NIL laws sway NFL draft early entry decisions?
Sports Business Journal – Tennessee’s Andrew Donovan joining Altius to work on NIL compliance rules
Mercury News – What the Name, Image and Likeness legislation means for the NCAA and the Pac-12
ESPN – NIL Prep for schools ‘like building an airplane when you’re flying’
Indiana Athletics – Indiana University Athletics Partners with Altius Sports Partners to Develop NIL Program
Sports Business Journal – USC hires Altius Sports Partners to handle NIL needs
USC Athletics – USC Athletics Announces Partnership with Altius Sports Partners to Develop Comprehensive NIL Program
Sports Business Journal – Univ. of North Carolina signs three providers for NIL resources
North Carolina Athletics – Carolina Athletics Launches Educational Programming to Strengthen NIL Opportunities
Sports Business Journal – Dawn of NIL era looms
CNBC – Morgan Stanley has a new pipeline into college athlete compensation
Sports Business Journal – Tennessee ties NIL ed. to business minor
Tennessee Athletics – Tennessee Athletics Deploying Comprehensive NIL Resources for Student-Athletes
Sportico – Altius Sports Partners add Michael Lynch and Renie Anderson as Advisors
Sports Business Journal – Altius Sports to help UGA with NIL education
Georgia Athletics – ASP and UGA Team Up to Educate Student-Athletes on NIL
Sports Business Journal – Inevitable growing pains will inform, and benefit, the landscape of NIL
Kiplinger – Should Student-Athletes Be Paid to Play?
Sports Business Journal – South Carolina hires Altius Sports to manage NIL process
247Sports – Gamecocks partner with name, image, likeness firm
Sports Business Journal – Altius Sports Partners has a plan for NIL space – and two major clients
Sportico – NIL prep continues undeterred with focus on Florida despite NCAA delay
Sports Business Journal – With legislation pending, NCAA is creating infrastructure and guidelines to manage NIL
Sportico – NIL consulting contracts reveal menu of services as colleges boost recruiting
247Sports – Urban Meyer, Oliver Luck join firm to advise on NIL
LSU Athletics – LSU Athletics Partners with All-Star Team of NIL Experts
Sports Illustrated – LSU Announces Partnership with Altius Sports for NIL Guidance
Sports Marketing Review – Urban Meyer Takes on NIL Role, Joins Altius Sports Partners
Front Office Sports – Urban Meyer, Oliver Luck, Jessica Mendoza Join New NIL Consulting Firm
XFL News Hub – Oliver Luck, Urban Meyer Join Forces To Work On NIL Rights