Ron Raccuia, Senior Advisor at Altius Sports Partners, brings over three decades of expertise in strategic leadership, revenue development, and business operations across collegiate and professional athletics. Prior to joining ASP, Raccuia served as Executive Vice President and Chief Operating Officer of the Buffalo Bills, where he secured a $1.54 billion stadium deal, achieved record-breaking revenue growth, and elevated fan engagement.
Raccuia also held the role of Executive Vice President at Pegula Sports and Entertainment, managing brand strategy and revenue for a multi-billion-dollar portfolio, and founded ADPRO Sports, a leader in sports merchandise, which he grew to $41.6 million in revenue. At ASP, Raccuia advises on major initiatives, focusing on Power 4 programs and helping collegiate athletics leaders address critical challenges and seize emerging opportunities.