Altius Sports Partners Deepens Partnership with Notre Dame Athletics
South Bend, IN, October 31, 2024 – Altius Sports Partners (ASP), a leading strategic advisor to elite collegiate athletics programs and blue-chip brands, has announced an enhanced partnership with Notre Dame Athletics to equip its leaders and stakeholders to navigate both current and emerging challenges in the collegiate sports landscape. Building on the current partnership, ASP will provide Notre Dame with strategic guidance, resources, and hands-on support to address NIL, athlete revenue sharing, departmental revenue generation, and other mission-critical areas to ensure they are prepared for the needs of today and the demands of the future.
“Notre Dame Athletics has taken a bold, forward-thinking approach to the future of college sports, and we’re proud to walk alongside them as their partner in this journey,” said Tommy Gray, CEO of Altius Sports Partners. “As a strategic advisor, we’re supporting them not only in the NIL realm but also in implementing athlete revenue sharing, evaluating innovative revenue generation strategies, and navigating other transformative issues shaping collegiate athletics. Our goal is to help Notre Dame’s leadership tackle their biggest challenges, seize new opportunities, and lead confidently in this dynamic landscape.”
“We’re excited to be able to continue our partnership with Altius Sports Partners into the future,” said Yulander Wells, University of Notre Dame Deputy Athletics Director. “The depth and breadth of knowledge that is brought by this partnership will be immeasurable as we enter into the next transformative era of collegiate athletics.”
For the past two years, a dedicated ASP employee has supported Notre Dame on campus, a role held by Kayla Rogers. Rogers was recently named Executive Director of RALLY, an outside collective and lifestyle agency created to serve Notre Dame’s next generation of student-athletes.
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Altius Sports Partners
Since its inception in 2020, Altius Sports Partners (ASP) has become a trusted strategic advisor to more than 40 Division I collegiate athletics programs, including nearly half of the P4. Through a unique blend of data-driven, creative, and practical strategic guidance, ASP College equips campus leaders to navigate the evolving landscape of collegiate athletics with confidence and precision. Additionally, ASP Brands helps blue-chip brands, including Verizon, Powerade, FedEx, and NBC Sports, develop and execute their college sports strategies and campaigns.
Media Contact:
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