Altius Sports

Coaches+ Media™ and Altius Announce New Partnership to Create & Develop Premium Content

CHICAGO, Ill. (May 9, 2023) – Coaches+ Media™ and Altius Sports Partners (ASP) have announced a new partnership to create and develop a wide range of media content and intellectual property designed to amplify coaches’ unique stories and values of leadership, education, inclusion, service and advocacy to audiences across the globe. Additionally, the new partnership will develop philanthropic projects, instructional videos, and media collectibles, and will also offer coaches the opportunity to create their own content through its “Coaches Creator” platform. The announcement was made today by Executive Director of the NABC and CEO of Coaches+ Media, Craig Robinson, and Casey Schwab, CEO and Founding Partner of Altius Sports Partners.

“We are thrilled to have the support of Altius Sports Partners as we grow Coaches+ and develop new content initiatives for our audience,” said Robinson. “Altius brings deep experience and expertise in the college sports industry, and we look forward to working together to create engaging, innovative content that showcases the unique perspectives and insights of our network of coaches.”

“Altius Sports Partners is excited to partner with Coaches+ and support the development of premium content and intellectual property that will resonate with audiences around the world,” said Schwab. “We believe that Coaches+ has a unique opportunity to leverage the insights and experiences of its network of coaches to create engaging, educational, and entertaining content that will benefit coaches at every level of the sport.”

ASP joins the National Association of Basketball Coaches (NABC), the Women’s Basketball Coaches Association (WBCA), and Chicago-based media company TeamWorks Media as investors in Coaches+ Media. Most recently, Coaches+ premiered the acclaimed documentaries THINK. SEE. DO. – THE LEGACY OF PETE CARRIL and DEAR COACH STRINGER on CBS as part of a multiplatform partnership with CBS Sports that will feature content and programming across CBS, Paramount+ and CBS Sports Digital platforms throughout 2023. Additionally, Coaches+ produced BACK TO SCHOOL WITH GUS JOHNSON for Fox Sports this past February.

Coaches+ Media™ is a content production company launched in 2022 with investment from the National Association of Basketball Coaches, the Women’s Basketball Coaches Association, Altius Sports Partners and TeamWorks Media. Coaches+ creates, develops and executes a range of content-based IP, including live games and events, original TV and audio programming, documentary storytelling and year-round properties, highlighting themes of meaningful leadership and inspiration.

For more information, visit or follow the company on social media (@coachesplus).



Media Relations, Coaches+ Media

Frank Marchesini

Maura Welp


Altius Sports Partners

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