Altius Sports Partners Taps Bob Keyser as VP, Client Strategy & Insights
November 21, 2024 – Veteran Strategist to Lead Development of Insights and Deliverables for ASP Clients
Altius Sports Partners (ASP), the leading strategic advisor to elite collegiate athletic programs and top-tier brands, today announced the appointment of Bob Keyser as Vice President of Client Strategy & Insights. Keyser has built a distinguished career over 25 years, blending expertise in collegiate sports, digital strategy, and management consulting for some of the most recognizable names in sports, media, and technology. In this new role, he will develop actionable insights and tailored solutions to meet the evolving needs of ASP College and ASP Brands clients.
“Bob’s diverse experiences and areas of expertise, combined with his poise and forward-thinking approach, make him an invaluable addition to ASP,” said Tommy Gray, CEO of Altius Sports Partners. “His ability to develop strategic insights and translate those insights into meaningful outcomes will significantly enhance the value we are able to deliver to our partners.”
Keyser will lead the development of customized strategies and deliverables for ASP partners, focusing on uncovering new revenue opportunities, optimizing operations, and addressing diverse client needs. Drawing on market research, analysis of industry trends, and his extensive expertise, Keyser will work closely with athletic directors, senior campus leaders, brand executives, and the ASP client services team to deliver measurable growth and long-term success.
“Joining ASP is an incredible opportunity to partner with visionary leaders and clients who are redefining the future of collegiate athletics,” said Keyser. “ASP’s ability to craft innovative, data-driven strategies and deliver real value for both athletic programs and brands sets it apart. I’m eager to bring my experience to this team and help our clients unlock new opportunities, overcome challenges, and achieve impactful results.”
As Senior Vice President of University Relations and Partnership Development for Pac-12 Networks, Keyser served as the primary liaison to all conference athletic departments, providing strategic counsel, managing critical relationships, and developing cross-platform strategies to maximize media and sponsorship value. He also managed fulfillment for the Pac-12’s corporate partners, including AT&T, Chevron, and New York Life, and served on the Commissioner’s Senior Leadership Team.
Before his tenure at the Pac-12, Keyser honed his skills on both the agency and consulting sides of the industry. At Schematic, he led business development, digital strategy, and client services, delivering innovative solutions for global clients like Coca-Cola, NPR, and Dell. Additionally, he spearheaded the agency’s sports marketing practice, collaborating with leaders such as ESPN, Turner Sports, and the PGA Tour on groundbreaking interactive experiences. Earlier, as Vice President of Marketing Strategy at Digitas/Modem Media, he managed accounts including Delta Airlines and Royal Caribbean. His career began with a decade in management consulting, including five years at Accenture, and also included leading the interactive marketing division for The Football Network, a start-up focused on 24/7 football coverage.
Keyser holds a Bachelor of Science in Computer Science and Mathematics and an MBA in Technology Innovation from Duke University.
###
Altius Sports Partners
Since its inception in 2020, Altius Sports Partners (ASP) has become a trusted strategic advisor to more than 40 Division I collegiate athletics programs, including nearly half of the P4. Through a unique blend of data-driven, creative, and practical strategic guidance, ASP College equips campus leaders to navigate the evolving landscape of collegiate athletics with confidence and precision. Additionally, ASP Brands helps blue-chip brands, including Verizon, Powerade, FedEx, and NBC Sports, develop and execute their college sports strategies and campaigns.
Media contact: press@altiussp.com